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Selling your home

Sonic Real Estate optimally streamlines the seller experience into a manageable program,  maximizing value, but more importantly, minimizing stress and selling time.  Keeping client’s needs and wants is number 1.
When selling a home, the goal is to get the best price with the best terms.

There are countless ways to go about dressing up a particular property for sale. With Sonic Real Estate our professionals help you focus on what we call the “Five Senses of Real Estate” when preparing each home for sale: “the look”, “the feel”, “the smell”, “the sound” and “the touch”.  Most homes sales only work on one of the five senses, sight and perhaps neglect the others. That can leave a lot of room to improve your home value to not only hit all of the senses, but develop a more complete experience when a seller sets foot on the property. 

The Look

“You never have a second chance to make a good first impression” so give your home the curb appeal it needs.  Touch up the paint, mow the lawn, clean the driveway, trim the hedges, pull the weeds, wash the windows and clean the lights.   Keep your house as neat and tidy as possible. De-clutter the house by clearing away excess items and photos by evaluating and also removing excess furniture. Some personal touches are good, but keeping them strategically well-placed is the idea.  Be sure the beds are made, and clothes are in drawers or hung up in the closets. Buyers love counter space, remove all appliances, pots and pans clearing all countertop clutter. The kitchen, bedrooms and bathrooms should be well lit and sparkle with cleanliness.  Replace dim light bulbs with bright new ones; turn on the lights to make it look bright and cheerful.   

Ask any one of our Realtors®, to help you evaluate your home. 

The Smell

It may sound a bit funny, but a good smelling house is key to selling. After all, who is going to fall in love with a house that smells like cigarette smoke or moldy food?  Animals can especially fill your home with negative odor, something that can certainly turn off a potential buyer or cut home showings shorter than they might be otherwise. You don’t want a client eager to get out of a house due to pet allergies.  While masking these odors can certainly help, airing out your home if the weather permits is even better.

Keep in mind that a home is like a mini-ecosystem, developing a whole host of different smells based on the people, animals and items that inhabit it. One trick that some real estate agents have used in the past is filling the home with the smell of fresh-baked cookies or some other inviting smell to coax a longer showing out of a buyer or give an open house and more home-like feel. Many potential buyers are on to this game and it can sometimes be seen as manipulative, so working on helping your home smell better through conventional means like candles can be a more acceptable way to improve the atmosphere of your home. 

The Touch

Nothing can kill a home’s value to a potential buyer like grimy surfaces. If a potential buyer touches a stair banister, kitchen counter or bathroom sink that has a bit of a crusty feel to it, the way that buyer feels about the home can quickly plummet into disinterest. Cleanliness is a key tenet of getting a home in selling shape, but even cleaning can sometimes miss areas of the home or leave a film behind.

The easiest way to see just how your home feels is by going through your home with the mindset of a potential buyer. Touch the things that you would want to touch if you were buying the property. While the items listed before are common, your home might have other surfaces (children’s areas, for example) that you might want to pay special attention to. Don’t let a simple sticky pot on a home surface come between you and a potential sale.

The Sound

Most people look at their home as their kingdom.  Would you rather come home to a peaceful setting or a scene out of Animal House?  If reasonable, be sure to keep the kids and pets out of the way. 

Keep sound distractions to a minimum.  Turn off your television.  Playing soft music on the radio can be appealing, but keep it low so as not to distract the potential buyer from the calm feel of the home.

The Feel

Generating a feel for a home that encompasses all five senses can put you much closer to creating an inviting atmosphere for a buyer that could fall in love with the feel of the property. Taste can be hit through smell and hearing can certainly be enhanced through soft music in the background that creates a warmer atmosphere in the home. Everything that is done should be done with the goal of enhancing the overall feel of a property as conveying a feel is an extremely powerful selling technique.

Many tips and tricks focus solely on developing only visual appeal for your property. Don’t let your efforts end there. Generating an overall atmosphere that is inviting to each of the senses will help you sell your home more quickly and develop a feel for your home that communicates the feeling of home and the feeling of value to potential buyers.